Investigating how other design firms market and brand themselves.
Well I work in design now and have pondered these questions...where is my niche.
Small business, artist, women...
Someone asked me "where is the money in that, most artists can't afford websites or anything?"
I found there are lots of plug in design firms and web developers, but the most common response from my clients were they tried that and it worked for a while but now they want more personal design that represents them and their business.
My competition:
They have templates for artists...
other peoples pixels.com
I found some interesting sites:
www.3indesign.com
www.pascalarquitectos.com
www.contempomodels.com
www.leoburnett.com
Monday, September 22, 2008
Identifying Markets and Branding
Labels:
art,
art news,
branding,
design,
design process,
marketing,
web design
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2 comments:
I'm feeling ambivalent about the site for the big ad firm leo burnett. Well executed and the narration provides much detail about what they offer clients. The talking head animation on the intro page seems odd to me.
I agree,
I spent, in my mind too much time trying to negotiate the motion vs content.
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