Its always a pleasure to be invited into someone else's art space. I want to thank Matt Coffman of Anabliss and Jill Hadley Hooper of Ironton Studios for welcoming us, (Brian Liester's Practices of Design class at UCD) into their art space and sharing with some of their history with us.
Anabliss:
Matt, the founder of Anabliss, walked and talked us through his space. His staff was friendly and willing to share their experiences. Each had a unique story that led them to the doorstep of Anabliss. Thanks for sharing.
I learned there is a distinct difference between practicing graphic design and branding identity. "Its not just a website [per se], its a complete branding initiative" says Matt. It comes down to controlling collateral. Consistency flows through all aspects of business collateral.
He mentioned Joe Duffy's book, Brand Apart, as a great reference of brand strategies.
Anabliss does a lot of Pro bono work. A current project in the works is the Warren Village Project. Matt talked about how the design process gets started. Words of wisdom: design around copy. Having a good copy writer can be essential to good design work. It helps focus a project in the right direction.
Know what your value is.
Overall Matt was quiet and humble about his work. His passion for design was evident by the way he talked about his work and his design process. I enjoyed seeing the diversity of work completed since he started his business. What a great insight into the business of design.
Jill Hadley Hooper:
There was a distinct difference between the sleek quiet interior of Anabliss humming with the sound of Macs and the, in the trenches, rusting metal facade, smelling of turpentine, feel of Ironton Studios. Jill walks the line between digital design and illustration. Right next to her studio space was a voluminous expanse of white walls used for display. A gallery.
It's something to contemplate. As a mostly digital designer I rarely face the blank wall of judgment, yet there is something elemental about nailing up a piece of your work and giving it the space to be, to settle, to grow. Much of digital design is about meeting deadlines and pleasing clients with hardly time for a breath in between. Jill manages to walk in both worlds successfully.
"Cuter, pinker, rounder, neuterer," says Jill of the pressures of the commercial illustration world.
After hearing some of the stories behind her work I began to see the appeal of having a white wall available for use. The ying and yang of art. That which feeds us can destroy us. Thus the white wall, which on reflection I secretly named Moby Dick. Then I jumped into my vehicle I affectionately call Pequod, and drove away.
"... truly to enjoy bodily warmth, some small part of you must be cold, for there is no quality in this world that is not what it is merely by contrast. Nothing exists in itself. If you flatter yourself that you are all over comfortable, and have been so a long time, then you cannot be said to be comfortable any more." — Moby-Dick, Ch. 11
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